Marketo Certified Expert Exam MCE Question # 11 Topic 2 Discussion

Marketo Certified Expert Exam MCE Question # 11 Topic 2 Discussion

MCE Exam Topic 2 Question 11 Discussion:
Question #: 11
Topic #: 2

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?


A.

A lead needs to be sent to a CRM to receive an acquisition program.


B.

A lead fills out a form on a landing page in the program.


C.

A lead is added to the CRM and synced to Marketo.


D.

Admin Acquisition Program is automatically assigned to new leads.


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