In HVIT, value is realized through outcomes that help the consumer achieve its goals, not merely through outputs or activities. Here, the goals are to increase revenue and improve customer experience. Statements 1 and 2 are the strongest evidence of those outcomes.

Using data analytics to sell more products shows a business outcome tied to revenue generation. Sending quick and personalized responses improves customer experience directly. By contrast, training on basic features is an enabling activity, not proof of realized value. More frequent reports may help management, but they do not directly demonstrate improved sales performance or customer experience.

This aligns with service value thinking in ITIL 4, where value is co-created through use and achieved outcomes rather than through the existence of the service alone .

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