Understanding Stakeholder Needs: The digital marketing team has not dealt with procurement before and may not understand the value supply management can provide. Conducting a needs analysis helps identify their specific needs and pain points.

Building Relationships: Engaging with the digital marketing team through a needs analysis fosters open communication and collaboration, building a foundation for a strong working relationship.

Customized Solutions: The insights gained from the needs analysis enable supply management to tailor their support to the specific requirements of the digital marketing team, demonstrating their value effectively.

Effective Engagement: This proactive approach ensures that supply management’s efforts are aligned with the needs of the digital marketing team, leading to more meaningful and impactful engagement.

References: Conducting a needs analysis is a fundamental step in stakeholder engagement and is supported by change management and stakeholder management frameworks, such as those outlined by the Project Management Institute (PMI) and the Association for Project Management (APM).

Top of Form

Bottom of Form