The sensitivity of an IT asset is determined primarily by the potential damage to the business due to unauthorized disclosure. This assessment considers the confidentiality, integrity, and availability of the asset and the impact its compromise could have on the organization. Sensitive assets often contain critical information or support vital business processes, making their protection paramount. By focusing on the potential damage from unauthorized disclosure, organizations can prioritize their security efforts on assets that would cause significant harm if compromised. This approach is consistent with risk assessment methodologies found in standards such as ISO 27001 and NIST SP 800-53.