The criticality of the asset is the most important factor to consider when determining the value of an asset during the risk identification process, because it reflects the importance or significance of the asset to the organization’s objectives or functions, and the potential impact or consequence of losing or compromising the asset. An asset is a resource or capability that has value to the organization, such as data, systems, applications, infrastructure, or people. The value of an asset is a measure of the worth or benefit of the asset to the organization, and the cost or loss of the asset to the organization. The risk identification process is a process of systematically identifying the sources and types of risk that an organization faces, and estimating their likelihood and impact. The criticality of the asset is the most important factor, as it helps to prioritize and focus on the assets that have the highest value and impact, and to determine the appropriate level of protection and investment for the assets. The monetary value of the asset, the vulnerability profile of the asset, and the size of the asset’s user base are all possible factors to consider when determining the value of an asset, but they are not the most important factor, as they do not directly reflect the criticality of the asset to the organization’s objectives or functions. References = Risk and Information Systems Control Study Manual, Chapter 3, Section 3.2.1, page 83