The most important factor to effectively initiate IT-enabled change is to obtain top management support and ownership. This is because top management can provide the vision, direction, resources, and authority for the change, as well as communicate the benefits and urgency of the change to the rest of the organization. Top management support and ownership can also help to overcome resistance, align stakeholders, and ensure accountability and governance for the change. According to a McKinsey survey1, having active and visible executive sponsorship is the most important practice for successful digital transformations.

Establishing a change management process is also important, but not the most important factor. A change management process can help to plan, execute, monitor, and control the change activities, as well as address the human side of the change. However, without top management support and ownership, a change management process may not be effective or sustainable.

Ensuring compliance with corporate policy is also important, but not the most important factor. Compliance with corporate policy can help to ensure that the change is consistent with the organization’s values, standards, and regulations, as well as avoid legal or ethical issues. However, compliance with corporate policy may not be sufficient or relevant for initiating IT-enabled change, especially if the policy is outdated or incompatible with the change objectives.

Benchmarking against best practices is also important, but not the most important factor. Benchmarking against best practices can help to identify gaps, opportunities, and solutions for improving the organization’s performance and competitiveness through IT-enabled change. However, benchmarking against best practices may not be applicable or feasible for initiating IT-enabled change, especially if the change is innovative or disruptive.

References := The Magic Bullet Theory in IT-Enabled Transformation, Introduction section. The keys to a successful digital transformation | McKinsey, The anatomy of digital transformations section. Best Practices in Change Management - Prosci, Introduction section.