Business innovation is the process of creating new or improved products, services, processes, or business models that create value for the organization and its customers. IT can enable business innovation by providing the tools, platforms, data, and capabilities that support the generation, implementation, and diffusion of innovative ideas. However, IT alone cannot drive business innovation; it requires a close collaboration and alignment between IT and business. Therefore, IT participation in business strategy development is the best way to enable business innovation through IT, because it can help to ensure that IT understands the business goals and needs, that IT contributes to the identification and evaluation of opportunities and challenges, that IT provides feasible and effective solutions and recommendations, and that IT supports the execution and monitoring of the innovation initiatives123. References: How to Drive Business Innovation Through IT. How to Enable Business Innovation with IT. Business Innovation: What It Is and How to Achieve It.