AAISM guidance on crisis management and communication emphasizes that the initial priority in responding to a reputational or market manipulation attack is to provide accurate clarifying information to the public through a pre-approved statement. This ensures stakeholders and markets are given verified facts immediately, limiting the spread of misinformation. While forensic analysis, employee training, and monitoring activities are important, they occur after the immediate need for public trust and damage control is addressed. Pre-approved statements are a central control in AI-related incident response to ensure consistency, timeliness, and credibility in communications.