Active listening involves more than hearing words. It requires the intermediary to interpret the client’s verbal statements and non-verbal cues, including tone, hesitation, emphasis, facial expression, posture, and level of confidence. In insurance practice, this matters because clients often do not use technical insurance language. A client may understate a concern, misunderstand a coverage limitation, or reveal uncertainty through indirect cues. Active listening allows the broker or agent to clarify facts, confirm understanding, identify hidden objections, and avoid assumptions. Matching may involve adapting communication style to the client, but it is not the core process of interpreting cues. Building rapport is an outcome supported by effective communication, but it is broader than the specific skill tested. Passive exchange is not sufficient for professional insurance advice because it implies information moving without careful interpretation or confirmation. Active listening is therefore the strongest answer because it combines attention, interpretation, clarification, and response. References/topics: Communication and Service Skills; active listening, verbal cues, non-verbal communication, client understanding.