During a team meeting, the team discuss a technique where real or perceived benefits to the customer, direct costs and opportunity costs are assessed. Which technique are they discussing?
Value Modelling models value creation for stakeholders who use the solution. Value Modelling is also referred to as Customer Value Model. Value Modelling follows a basic structure: Customer value = Benefits – Cost Benefits can be real (solves a problem or completes a job) or perceived (increases status, reputation, likability).
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