Descriptive analytics is the type of analytics that summarizes and visualizes data to provide an overview of what has happened or is happening. Descriptive analytics uses techniques such as statistics, charts, graphs, and dashboards to display data in an understandable and meaningful way. Descriptive analytics can help analysts explore data, identify patterns, and communicate insights. Calculating theaverage, median, and mode values for a dataset is an example of descriptive analytics, as it provides a measure of central tendency for the data distribution. References:
Certification in Business Data Analytics (IIBA ® - CBDA), IIBA, accessed on January 20, 2024.
Business Data Analytics Certification - CBDA Competencies | IIBA®, IIBA, accessed on January 20, 2024.
Guide to Business Data Analytics, IIBA, 2020, p. 15.
The 4 Types Of Analytics Explained (With Examples), Analytics for Decisions, accessed on January 20, 2024.
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