SWOT analysis is a technique for assessing the internal and external factors that may affect the feasibility, acceptability, and suitability of a proposed solution or solution approach. It evaluates the strengths and weaknesses of the solution or solution approach, as well as the opportunities and threats in the business environment. SWOT analysis helps to identify the key issues and risks that need to be addressed or mitigated, as well as the potential benefits and advantages that can be leveraged or enhanced. References:
A Guide to the Business Analysis Body of Knowledge (BABOK Guide), Version 3, Chapter 10: Techniques, Section 10.50: SWOT Analysis
SWOT Analysis: How To With Table and Example - Investopedia
SWOT - Definition, Examples, Process, Uses - Corporate Finance Institute
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