A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?
A.
Max CPV is often less than actual CPV because it’s auction bidding.
B.
Actual CPV is often less than max CPV because it’s auction bidding.
C.
Actual CPV is often less than max CPV because it's a reserve buy.
D.
Max CPV is often less than actual CPV because it's a reserve buy.
B. Actual CPV is often less than max CPV because it’s auction bidding:In a CPV bidding auction, you set the maximum amount you're willing to pay for a view (max CPV).
The actual CPV you pay is determined by the auction, and you'll often pay less than your max CPV to win the auction.
Auctions are dynamic, and the price you pay depends on the competition.
Reserve buys are not used for CPV bidding.
[Reference:Google Ads Help: About cost-per-view (CPV) bidding: https://support.google.com/google-ads/answer/2375491?hl=en]
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