The jumping off point for ____ is a detailed profile of the business, from which it considers the various ways in which the world is changing and how that impacts the business and its business models.
In the context of the GIMI Breakthrough Innovation Method , Market Profiling serves as the initial step, where a comprehensive profile of the business is established. This profile serves as the foundation for exploring how the external environment—such as market trends, shifts in consumer behavior, technological advancements, and other global changes—can impact the business. Market Profiling involves identifying key factors in the business’s current operations, its market positioning, and its competitive landscape. By doing so, the business can assess potential opportunities or threats that might arise from these changes. Understanding these dynamics allows the company to adapt its business models accordingly, ensuring it remains relevant and responsive to evolving market conditions. This aligns with the Innovation Professional (CInP) curriculum, which emphasizes the importance of a strategic understanding of both internal capabilities and external market influences in driving innovation and maintaining a competitive edge.
Contribute your Thoughts:
Chosen Answer:
This is a voting comment (?). You can switch to a simple comment. It is better to Upvote an existing comment if you don't have anything to add.
Submit