Facebook Certified media buying professional 410-101 Question # 32 Topic 4 Discussion
410-101 Exam Topic 4 Question 32 Discussion:
Question #: 32
Topic #: 4
What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.
A.
You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
B.
You should see who from that customer base is also connected to your client's fan page.
C.
You should go into location and see where current customers are really from.
D.
You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
The main insights you should be looking from a database of customers you've uploaded should be several things:
Demographics: Information regarding the customer database, age, gender, age-groups, lifestyle, relationship status, education level, and job title.
Page Likes: Information regarding top categories or other fan pages that people interact with.
Location: Region, country or city for your customer database. Language that they speak.
Activity: Device that they use to access Facebook and activity levels they have interacting with Facebook content.
Household: Income, household price/size/market value, spending methods, and habits.
Purchase: Purchase behavior on several fronts.
For this case study, you want to look at top categories, location, and spending methods that they have in order to better segment your next core audience.
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