Facebook Certified media buying professional 410-101 Question # 9 Topic 1 Discussion

Facebook Certified media buying professional 410-101 Question # 9 Topic 1 Discussion

410-101 Exam Topic 1 Question 9 Discussion:
Question #: 9
Topic #: 1

You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.

How is a landing page view different from a custom conversion?

(Select all that apply)

Choose ALL answers that apply.


A.

Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)


B.

Uses the ContentView event, so it's available as part of the Facebook pixel base code


C.

Uses the PageView event, so it's available as part of the Facebook pixel base code


D.

Can occur multiple times per link click / view


E.

Has a fixed long 45 days attribution window


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