For a presentation on the results of the marketing team’s social media campaigns over the year, a campaign report is the most appropriate. Campaign reports provide detailed insights into the performance of specific social media initiatives, including metrics such as reach, engagement, conversions, and ROI. These reports allow Jonathan to present a comprehensive overview of the effectiveness of various campaigns, highlight successes, identify areas for improvement, and demonstrate the overall impact of social media marketing efforts on the company's objectives.

References:

HubSpot: "How to Create a Social Media Report That Your Clients Will Actually Read"

Sprout Social: "How to Create and Analyze Your Social Media Reports"