CIW Social Media Strategist 1D0-623 Question # 11 Topic 2 Discussion
1D0-623 Exam Topic 2 Question 11 Discussion:
Question #: 11
Topic #: 2
A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?
The "last social touch" conversion attribution model assigns all credit for a conversion to the last social media interaction before a customer makes a purchase. In the scenario described, the typical customer journey involves hearing about the product on social media, visiting the company website, and then making a purchase. This model acknowledges the crucial role of the final social media touchpoint in driving conversions, emphasizing the importance of social media in the decision-making process and helping businesses understand the effectiveness of their social media strategies.
References:
HubSpot: "What Is Marketing Attribution and How Do You Report on It?"
Sprout Social: "Understanding Social Media Attribution and Its Models"
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