A European-based advertisement company collects tracking information from partner websites and stores it on a local server to provide tailored ads. Which standard must the company follow to safeguard the resting data?
A European-based advertisement company that collects tracking information from partner websites must adhere to the General Data Protection Regulation (GDPR). GDPR is the standard that governs data protection and privacy in the European Union and the European Economic Area. It provides guidelines on how personal data should be collected, processed, and stored, ensuring that individuals’ data is protected and that companies are transparent about their data handling practices
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