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CIPS Supply Network Design L6M9 Question # 11 Topic 2 Discussion

CIPS Supply Network Design L6M9 Question # 11 Topic 2 Discussion

L6M9 Exam Topic 2 Question 11 Discussion:
Question #: 11
Topic #: 2

XYZ Ltd is aretail organisationselling various hair care products. Themarketing teamis reviewingsales figuresfrom the past year and wants to determinewhich products should receive extra marketing.

One product haslow market sharebut exists in ahigh-growth market.

According to theBoston Consultancy Group (BCG) Matrix, which category does this product fall under?


A.

Dog


B.

Cash Cow


C.

Star


D.

Problem Child


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