CIMA E3 Strategic Management E3 Question # 59 Topic 5 Discussion

CIMA E3 Strategic Management E3 Question # 59 Topic 5 Discussion

E3 Exam Topic 5 Question 59 Discussion:
Question #: 59
Topic #: 5

YZ is a family-run business which manufactures and sells confectionery, employing almost 100 staff. It operates 10 shops in small towns in the north of country P. Sales of YZ's products have decreased over the last 4 years due to competition from large supermarkets, internet shopping and a general economic downturn, which has hit the north of country P especially hard.

YZ's managing director has recently retired and the board decided to fill the vacancy with an external appointment. The new managing director plans to invest in new manufacturing technology, which would cut staffing levels by 15% and reduce wastage, allowing YZ to lower its prices. YZ's staff are very unhappy about these proposals, feeling that they will destroy YZ's family tradition and reputation that has developed over many years.

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E3 Question 59


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