CIMA E3 Strategic Management E3 Question # 58 Topic 5 Discussion

CIMA E3 Strategic Management E3 Question # 58 Topic 5 Discussion

E3 Exam Topic 5 Question 58 Discussion:
Question #: 58
Topic #: 5

Country W hosts a large music competition every 5 years, which is attended by many international musicians. The success of the competition is dependent upon effective Customer Relationship Marketing being established with many different market groups around the world. These include music colleges who send their students, broadcasting companies who broadcast the event on radio and television, audience members, online ticket sellers and music journalists who write about the competition in specialist journals.

Using Payne's 'Six Markets Model', which of the following is the correct classification for the music journalists writing about the competition?


A.

Customer market


B.

Supplier market


C.

Referral market


D.

Influence market


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