CIMA Project and Relationship Management E2 Question # 56 Topic 6 Discussion

CIMA Project and Relationship Management E2 Question # 56 Topic 6 Discussion

E2 Exam Topic 6 Question 56 Discussion:
Question #: 56
Topic #: 6

Company A sells golf clubs, clothing and accessories. The manager of Company A has been undertaking some competitor analysis and has been advised to consider the local gyms, cycle stores and swimming pools when identifying competition.

Which of Kotler's four levels of competition would these be classed as?


A.

Generic


B.

Industry


C.

Form


D.

Brand


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