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CIMA Project and Relationship Management E2 Question # 3 Topic 1 Discussion

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CIMA Project and Relationship Management E2 Question # 3 Topic 1 Discussion

E2 Exam Topic 1 Question 3 Discussion:
Question #: 3
Topic #: 1

GG, the new CEO in an organisation, was surprised to find out that the company does not undertake competitor analysis. He was told that, as the organisation operates in a very dynamic market,  things change too quickly to make analysis worthwhile.

 

Choose from the following the option that presents why competitor analysis is important.
A.

It allows the organisation to use the budget that the Marketing Department has been allocated so it doesn't lose it in the future.

B.

It is an activity that satisfies the senior managers' requests.

C.

If competitor analysis is not undertaken a new competitor could have entered the market and could reduce the sales of the organisation.

D.

It can help the company to market its products.

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Actual exam question for CIMA E2 exam by Eris497 at Aug 2, 2025, 12:00:00 AM

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