ParcelGo is a distribution company. Parcels arrive at its warehouse, where the inbound team use handheld barecode scanners to acknowledge their receipt. Parcels are then loaded onto pallets for onward distribution.

A project as been commissioned to replace the labour-intensive process and introduce a fully-automated system ha reads he barecodes pf parcels as they pass along a coveryor belt, automatically delivering to the correct area of the warehouse for onward distribution.

Staff from the inbound have informed their manager that about 30% of parcels either do not have barcodes, or the barcodes are obscured. The team currently resolves this issue manually. But the concerned that the new automated system will be able to do this. The staff members are also worried the system will make their roles redundant.

Using a holist approach, which element of the POPIT model need further investigation in order to address the team‘s concerns?