BCI Certificate of the Business Continuity Institute (CBCI) CBCI Question # 29 Topic 3 Discussion
CBCI Exam Topic 3 Question 29 Discussion:
Question #: 29
Topic #: 3
In relation to Business Continuity (BC) solutions, which of the following would be included in the procedure for communications with people outside of the organization during a disruption?
A.
Clarification that all personnel have the responsibility of keeping social media information up to date and should treat this as a priority activity
B.
Identification of the team, group or individual with the responsibility, authority and technical knowledge to deliver communications via each available method
C.
Instruction that external communications should not take place until after the incident is over
D.
Permission for communications personnel to make decisions on how the organization is represented in a crisis without prior agreement with top management
Enabling Solutions (PP5) is where agreed continuity solutions are made usable through response structures and plans—this includes defining how communications will work during disruption. Effective external communications procedures must be role-based and controlled: they should identify who is authorized to communicate, through which channels, and with what approvals—so messages are accurate, timely, and consistent. Option B reflects that good practice: naming the team/group/individual with the required responsibility, authority, and technical capability for each method (e.g., media statement, website updates, customer notifications, hotline, social media).
Option A is dangerous because it decentralizes messaging and increases the risk of conflicting or inaccurate public information. Option C is unrealistic—stakeholders often need updates during the incident (customers, suppliers, regulators, media), not after it ends. Option D removes governance and can create reputational and legal risk; crisis communications normally follow agreed principles, escalation, and approvals, with top management involved in high-impact messaging. Therefore, B is the correct procedural inclusion for communicating outside the organization during disruption
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