Expectancy theory, developed by Victor Vroom, is a motivational theory that suggests an individual’s motivation is influenced by their expected outcomes. In the context of quality management, a manager would use this theory to motivate their team by setting achievable goals, providing necessary resources, and ensuring that rewards are aligned with performance. This theory supports the idea that if team members expect their effort to lead to good performance and believe that good performance will result in a valued reward, they are more likely to be motivated to perform well.

The explanation aligns with general motivational theories applicable to quality management and is consistent with the principles that would be covered in the ASQ Certified Manager Of Quality/Organizational Excellence study guide and handbook1.