A. Strategy: A strategy refers to a broad plan or approach designed to achieve specific objectives. In this case, the decision to expand the regional territory to all of North America represents a strategic move aimed at capturing a larger market share and reaching a wider customer base.
B. Action Plan: An action plan outlines specific steps, tasks, and timelines for implementing a strategy. While an action plan would be necessary to execute the expansion, the initial decision itself falls under the category of strategy.
C. Tactical Analysis: Tactical analysis involves assessing specific actions or tactics within a broader strategy. It focuses on the details of execution rather than the overall direction. The decision to expand is strategic, and subsequent tactical analyses would follow.
D. SWOT Analysis: SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a tool used to evaluate an organization’s internal and external factors. While a SWOT analysis might inform the strategic decision, it is not the decision itself.
Therefore, the correct answer is a strategy12.
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