During a critical incident, managing media relations is best handled by a single public relations director. This ensures consistency, clarity, and accuracy in the information disseminated to the public and media.

Consistency of Messaging:

A single point of contact ensures all communications align with organizational objectives and incident response plans.

Efficiency:

Centralized control prevents conflicting information and streamlines media interactions.

Stakeholder Confidence:

A dedicated and competent spokesperson builds trust with media, employees, and the public.

A: Retaining a media consultant is useful but does not replace an internal point of control.

B: Assigning multiple press officers creates confusion and inconsistency.

D: Daily rotation disrupts continuity and erodes trust with media.

Key Benefits of a Single Public Relations Director:Why Other Options Are Incorrect:ASIS CPP® References:

Domain 8: Crisis ManagementHighlights effective communication strategies, including the importance of a single spokesperson.