Assertion 1:

In order to ‘create a sense of urgency around a single big opportunity’ with the rebranding work, the Marketing Manager should appoint the founder of Selco to lead the rebranding workstream.

Reason:

Kotter defines ‘creating a sense of urgency around a single big opportunity’ as identifying innovators who will create momentum by pioneering the change.

Answer: A

Explanation: Both the assertion and reason are true, and the reason clearly explains why the founder of Selco is suited to lead the rebranding workstream. Kotter’s model emphasizes identifying champions for change who can create urgency and inspire action.

Assertion 2:

All managers across UniCo need to be committed to the rebranding before the change process can begin to ‘formulate a strategic vision’.

Reason:

The ‘strategic vision’ is only viable when the majority of managers believe that change is absolutely essential.

Answer: A

Explanation: Both the assertion and reason are true, and the reason provides the rationale for the assertion. A strategic vision gains traction only when key leaders and managers recognize the importance of change, aligning with Kotter’s second step of securing buy-in.

Assertion 3:

The positive staff reaction to the recent press article will contribute to the momentum of the change programme by ‘celebrating visible, significant short-term wins’.

Reason:

‘Celebrating visible, significant short-term wins’ will help to reduce negativity.

Answer: A

Explanation: Both the assertion and reason are true, and the reason explains the assertion. Kotter’s model identifies celebrating early wins as a critical step to sustain momentum and mitigate resistance.

Assertion 4:

The CEO’s openness will help to make the vision more ‘sellable’ to the ‘volunteer army’ when ‘communicating the vision and the strategy’.

Reason:

It is important to institutionalize the strategic changes into the culture so that implementation of the vision becomes second nature to staff.

Answer: B

Explanation: Both the assertion and reason are true, but the reason does not directly explain the assertion. The CEO’s openness is more about inspiring and aligning the volunteer army, while institutionalizing change into culture is a separate step in Kotter’s model.

Final Answer Table

Assertion Line

Answer

1

A

2

A

3

A

4

B