Communicating the Danger of Inaction: Highlighting risks of not changing amplifies dissatisfaction with the status quo, creating urgency and driving motivation for change.
Other Options:
A: Performance targets align with accountability, not dissatisfaction.
C: Clarifying steps supports action but doesn’t address dissatisfaction.
D: Benefits focus on the positive outcome, not dissatisfaction.
Key AgilePM Concepts Referenced:
Change Formula Framework: AgilePM Handbook, Chapter 6, Section 6.5.
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