Holding inventory as a way to balance supply and demand involves stockpiling products in anticipation of future demand. For seasonal products, manufacturers often build up inventory before the peak selling period to ensure they can meet the increased demand during that time. This approach helps maintain a consistent production schedule and avoids potential stockouts or production bottlenecks during high-demand periods. By doing so, manufacturers can better align their supply capabilities with market demand fluctuations.
References
Chopra, S., & Meindl, P. (2016). Supply Chain Management: Strategy, Planning, and Operation. Pearson.
Cachon, G., & Terwiesch, C. (2013). Matching Supply with Demand: An Introduction to Operations Management. McGraw-Hill Education.
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