A push-based supply chain produces goods based on forecasted demand and pushes them through the supply chain to the end customers. This approach often leads to higher product obsolescence because products may not align with actual market demand, leading to excess inventory that becomes outdated or unsellable. This is especially problematic for products with short life cycles or rapidly changing customer preferences.
References:
Simchi-Levi, D., Kaminsky, P., & Simchi-Levi, E. (2008). Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies. McGraw-Hill Education.
Chopra, S., & Meindl, P. (2016). Supply Chain Management: Strategy, Planning, and Operation. Pearson.
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