Collaborative supply chain management focuses on the integration and coordination of the supply chain entities to enhance overall performance. Unlike a transactional approach, which primarily emphasizes the exchange of goods or services, a collaborative approach emphasizes the flow of demand information and cash up the chain. This means that information about customer demand and financial transactions move upstream, enabling all parties in the supply chain to better plan and execute their operations in alignment with actual market demand, leading to improved efficiency and responsiveness.
References
Lambert, D. M. (2008). Supply Chain Management: Processes, Partnerships, Performance. Supply Chain Management Institute.
Mentzer, J. T., DeWitt, W., Keebler, J. S., Min, S., Nix, N. W., Smith, C. D., & Zacharia, Z. G. (2001). Defining supply chain management. Journal of Business logistics, 22(2), 1-25.
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