Amazon Kinesis Data Streams in on-demand mode is purpose-built for real-time ingestion of streaming data and scales automatically with traffic, which is ideal for fluctuating workloads like clickstream data.

Combined with AWS Lambda, which scales concurrently based on incoming events, this setup ensures efficient, real-time processing with minimal configuration and cost overhead.

Option B involves Firehose, which is not optimal for low-latency processing. Option C is incorrect as Kinesis Video Streams is designed for video data, not clickstream. Option D introduces Flink, which adds unnecessary complexity when Lambda suffices.