Building and training a generative AI model from scratch provides the company with the most ownership and control over security responsibilities. In this scenario, the company is responsible for all aspects of the security of the data, the model, and the infrastructure.

Option D (Correct): "Building and training a generative AI model from scratch by using specific data that a customer owns": This is the correct answer because it involves complete ownership of the model, data, and infrastructure, giving the company the highest level of responsibility for security.

Option A: "Using a third-party enterprise application that has embedded generative AI features" is incorrect as the company has minimal control over the security of the AI features embedded within a third-party application.

Option B: "Building an application using an existing third-party generative AI foundation model (FM)" is incorrect because security responsibilities are shared with the third-party model provider.

Option C: "Refining an existing third-party generative AI FM by fine-tuning the model with business-specific data" is incorrect as the foundation model and part of the security responsibilities are still managed by the third party.

AWS AI Practitioner References:

Generative AI Security Scoping Matrix on AWS: AWS provides a security responsibility matrix that outlines varying levels of control and responsibility depending on the approach to developing and using AI models.