AMA Professional Certified Marketer PCM Question # 175 Topic 9 Discussion

AMA Professional Certified Marketer PCM Question # 175 Topic 9 Discussion

PCM Exam Topic 9 Question 175 Discussion:
Question #: 175
Topic #: 9

How can firm decrease the depth of the product mix?


A.

By adding a new product to an existing product line


B.

By deleting products to realign resources


C.

By eliminating loss-making product lines


D.

By introducing an existing product line in a new markets


E.

By deleting product lines in one market and moving them to another market


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