AMA Professional Certified Marketer PCM Question # 171 Topic 8 Discussion
PCM Exam Topic 8 Question 171 Discussion:
Question #: 171
Topic #: 8
In which of the following cases is a firm making a business decision based on a strength, as identified in a SWOT analysis?
A.
Celeborn Foods decided to sell a line of fast food in the Cambrian market as the company's product development team had significant experience in the market.
B.
Crichton Inc. decided against opening a business in Cambria when the country's economy suffered a depression.
C.
Aeryn Cosmetics decided to intensify its marketing efforts in the market when its closest competitor went out of business.
D.
Green Bay Inc. changed its manufacturing process after the government imposed a new tax on one of the ingredients in its product.
E.
Orangejello Inc. modified its product in the Cambrian market, to account for local tastes and preferences.
Chosen Answer:
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