AMA Professional Certified Marketer PCM Question # 167 Topic 8 Discussion

AMA Professional Certified Marketer PCM Question # 167 Topic 8 Discussion

PCM Exam Topic 8 Question 167 Discussion:
Question #: 167
Topic #: 8

_____ requires a firm to maintain 100 percent ownership of its plants, operation facilities, and offices in a foreign country, often through the formation of wholly owned subsidiaries.


A.

Franchising


B.

Direct investment


C.

Licensing


D.

Joint venture


E.

Strategic alliance


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