AMA Professional Certified Marketer PCM Question # 152 Topic 6 Discussion

AMA Professional Certified Marketer PCM Question # 152 Topic 6 Discussion

PCM Exam Topic 6 Question 152 Discussion:
Question #: 152
Topic #: 6

Which of the following is an advantage of secondary data collection?


A.

It always provides data that is specific to immediate needs.


B.

It requires sophisticated training and hence is always accurate.


C.

It offers in-depth consumer behavioral insights.


D.

It guarantees information without bias.


E.

It saves time and effort in collecting and analyzing.


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