AMA Professional Certified Marketer PCM Question # 146 Topic 6 Discussion

AMA Professional Certified Marketer PCM Question # 146 Topic 6 Discussion

PCM Exam Topic 6 Question 146 Discussion:
Question #: 146
Topic #: 6

_____ involves a process of defining the 4P variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.


A.

Value proposition


B.

Relative positioning


C.

Competitive positioning


D.

Market positioning


E.

Selective perception


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