AMA Professional Certified Marketer PCM Question # 114 Topic 3 Discussion

AMA Professional Certified Marketer PCM Question # 114 Topic 3 Discussion

PCM Exam Topic 3 Question 114 Discussion:
Question #: 114
Topic #: 3

Stavely Publishing is conducting a SWOT analysis of its marketing environment. In this analysis, the company will identify its strengths and weaknesses from _____.


A.

its customer base


B.

government regulations impacting its products


C.

its production department


D.

changes in the country's economic environment


E.

its competitors' marketing strategies


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