AMA Professional Certified Marketer PCM Question # 109 Topic 2 Discussion

AMA Professional Certified Marketer PCM Question # 109 Topic 2 Discussion

PCM Exam Topic 2 Question 109 Discussion:
Question #: 109
Topic #: 2

A seller's costs are usually determined during or after a product is made, with a specified percentage or dollar amount added to the cost to establish a price. In this case, the organization is using _____ pricing.


A.

skimming


B.

demand-based


C.

differential


D.

cost-plus


E.

expense-based


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