The effectiveness of a communication plan is measured not by its structure, but byits impact on stakeholders. ACMP highlights three communication outcomes:awareness, understanding, and ownership. When stakeholders demonstrate these, the plan is effective. Feedback channels (A) and clear strategies (B) are necessary but not sufficient—they are enablers, not outcomes. SMEs (D) may help technically but do not define effectiveness. Therefore, option C reflects theultimate measure of effectiveness.
(Reference: ACMP Standard, Process Group 3 – Communication Plan; Outcomes: Build awareness, understanding, and commitment.)
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