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We address two cases of the target variable. The first case occurs when the target variable can take only nominal values: true or false; reptile, fish: mammal, amphibian, plant, fungi. The second case of classification occurs when the target variable can take an infinite number of numeric values, such as 0.100, 42.001, 1000.743, .... This case is called regression.

Operationalize In the final phase, the team communicates the benefits of the project more broadly and sets up a pilot project to deploy the work in a controlled way before broadening the work to a full enterprise or ecosystem of users. In Phase 4. the team scored the model in the analytics sandbox.

When you see the data age in years would have values like 50, 60r 70 90 years etc. And while calculating distance from centroid maximum possible value can be 90-0 and its square will be 8100.

While using heights in meter can be 2-0.5(1.5) meters and its square will be 2.25 only. So you can see age has more effect than height. Hence bringing the height on same level you can convert it into centimeters. Can bring data upto 200 centimeters and then it be more effective like square of 200 maximum.

However there is another approach is to divide the each value with its standard deviation, which will not have impact of the units e.g. age/sd of the age, which results in value without unit. This can also help in reducing the effect of units.

Regression is a tool which Companies may use this for things such as sales forecasts or forecasting manufacturing defects. Another creative example is predicting the probability of celebrity divorce.

k-means clustering is a method of vector quantization^ originally from signal processing, that is popular for cluster analysis in data mining, k-means clustering aims to partition n observations into k clusters in which each observation belongs to the cluster with the nearest mean, serving as a prototype of the cluster This results in a partitioning of the data space into Voronoi cells.

The problem is computationally difficult (NP-hard); however there are efficient heuristic algorithms that are commonly employed and converge quickly to a local optimum. These are usually similar to the expectation-maximization algorithm for mixtures of Gaussian distributions via an iterative refinement approach employed by both algorithms. Additionally they both use cluster centers to model the data; however k-means clustering tends to find clusters of comparable spatial extent, while the expectation-maximization mechanism allows clusters to have different shapes.

The algorithm has nothing to do with and should not be confused with k-nearest neighbor another popular machine learning technique.

To see how this is done, let W represent the event that the conversation was held with a woman, and L denote the event that the conversation was held with a long­haired person. It can be assumed that women constitute half the population for this example. So, not knowing anything else, the probability that W occurs is P(W) = 0.5. Suppose it is also known that 75% of women have long hair which we denote as P(L |W) = 0.75 (read: the probability of event L given event W is 0.75, meaning that the probability of a person having long hair (event "L"): given that we already know that the person is a woman ("event W") is 75%). Likewise, suppose it is known that 15% of men have long hair, or P(L |M) = 0.15; where M is the complementary event of W: i.e.; the event that the conversation was held with a man (assuming that every human is either a man or a woman).

Our goal is to calculate the probability that the conversation was held with a woman, given the fact that the person had long hair, or, in our notation, P(W |L). Using the formula for Bayes' theorem, we have:

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where we have used the law of total probability to expand

P(L),

The numeric answer can be obtained by substituting the above values into this formula (the algebraic multiplication is annotated using " *", the centered dot). This yields

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i.e., the probability that the conversation was held with a woman, given that the person had long hair is about 83%. More examples are provided below.

Since 10 out of 100 students are both French and female, then

P(AandB)=10100

Also. 60 out of the 100 students are French, so

P(B)=60100

So the required probability is:

P(A|B)=P(AandB)P(B)=10/10060/100=16

In Phase 3, the data science team identifies candidate models to apply to the data for clustering, classifying, or finding relationships in the data depending on the goal of the project, It is during this phase that the team refers to the hypotheses developed in Phase 1, when they first became acquainted with the data and understanding the business problems or domain area. These hypotheses help the team frame the analytics to execute in Phase 4 and select the right methods to achieve its objectives.

Some of the activities to consider in this phase include the following: Assess the structure of the datasets. The structure of the datasets is one factor that dictates the tools and analytical techniques for the next phase. Depending on whether the team plans to analyze textual data or transactional data, for example, different tools and approaches are required.

Ensure that the analytical techniques enable the team to meet the business objectives and accept or reject the working hypotheses. Determine if the situation warrants a single model or a series of techniques as part of a larger analytic workflow. A few example models include association rules and logistic regression Other tools, such as Alpine Miner, enable users to set up a series of steps and analyses and can serve as a front-end user interface (Ul) for manipulating Big Data sources in PostgreSQL.