A compelling fact-based category story is concise, relevant, and persuasive. CMKG’s guidance is direct: fact-based presentations should use only relevant facts that support the presentation purpose, and each slide should have a clear purpose, be easy to understand, and include only insights that are compelling for the audience.
Option A is wrong because adding more data does not make a story stronger; it often creates noise. Option C is wrong because technical detail alone does not persuade a buyer or decision-maker. Option D is wrong because visuals without context do not create a story. Category storytelling requires the analyst to connect the facts to the business opportunity, explain why it matters, and identify the action. CMKG describes fact-based skills as going beyond analytics; they are about selling the action and opportunity to internal or external buyers.
