Pass the Adobe Adobe Target AD0-E406 Questions and answers with CertsForce

Viewing page 2 out of 2 pages
Viewing questions 11-20 out of questions
Questions # 11:

An A/B test has been running for several weeks. Which finding can be used to determine a winner?

Options:

A.

A confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator have been met.


B.

There is a positive lift and the test duration has exceeded the expected time in the Sample Size Calculator.


C.

The conversion rate for the test experience is greater than that of the control.


Expert Solution
Questions # 12:

What is one characteristic of strong success metrics?

Options:

A.

They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.


B.

They must be relevant to many use cases across the optimization program.


C.

They must take into account the specific business objectives of each test.


Expert Solution
Questions # 13:

A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.

Which type of audience rule should the BP use?

Options:

A.

Traffic Sources


B.

Site Pages


C.

Target Library


Expert Solution
Questions # 14:

A client wants to adjust the counting methodology used in a report.

What are the three counting methodologies available in report settings, for any given report?

Options:

A.

Visitors. Visits. Activity Impressions


B.

Visitors. Visits, Page Views


C.

Visitors. Visits. Hits


Expert Solution
Questions # 15:

An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?

Options:

A.

Target API Composer


B.

Form-based Experience Composer


C.

Visual Experience Composer for assisted channels


Expert Solution
Questions # 16:

An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer.

Which KPI can be determined if there is a negative impact from the pop-up?

Options:

A.

Exit rate


B.

Clicks on the pop-up


C.

Bounce rate


Expert Solution
Questions # 17:

The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.

The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.

The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.

The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.

What should be the goal of the A/B test on the main website?

Options:

A.

Increase Revenue Per Visitor (RPV).


B.

Increase 'SALE" link clicks.


C.

Increase Thank You pages visited.


Expert Solution
Questions # 18:

In the Visual Experience Composer. Experience 6 was created using multiple style modifications. Most of these modifications need to be repeated in two additional experiences within the activity.

Which option automatically recreates all of the modifications from Experience B while adding a new experience to the activity?

Options:

A.

Select Copy in Styles panel.


B.

Select Duplicate and pick Copy Styles.


C.

Select Duplicate from Experience panel.


Expert Solution
Questions # 19:

An e- com me tee company wants to test a new layout on a product page.

To write a clear, concise hypothesis, which two questions should be asked? (Choose two.)

Options:

A.

What is the reason for running this test?


B.

How will success be measured?


C.

What is the current conversion rate?


D.

Will any new products be added soon?


Expert Solution
Questions # 20:

Which two statements are true when describing Automated Personalization (Choose two.)

Options:

A.

Target automatically users all Adobe Experience Cloud shared audience to build the personalization models.


B.

A visit is eligible for a new experience upon each page view.


C.

The model is always ‘’spending’’ a small fraction of traffic to continue learning.


D.

The underlying models are re-built every hour using the latest visitor behavior data.


Expert Solution
Viewing page 2 out of 2 pages
Viewing questions 11-20 out of questions