Pass the Adobe Adobe Target AD0-E406 Questions and answers with CertsForce

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Questions # 1:

The UX team has proposed testing a format change across all product overview pages.

Which Visual Experience Composer feature enables applying the format change across all of these pages?

Options:

A.

Template Rules


B.

Experience Versions


C.

Enhanced Composer


Questions # 2:

For which audience source is It possible to edit the audience definition within Adobe Target?

Options:

A.

Adobe Target predefined audiences


B.

Adobe Experience Cloud audiences


C.

Adobe Target user-defined audiences


Questions # 3:

An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)

Options:

A.

Enable Adobe Analytics for Target to check corresponding activity reports.


B.

Validate if goals and settings of the activity are set properly.


C.

Duplicate the activity and delete the first one with an issue.


D.

Diagnose activity audience qualification using debugging tools.


Questions # 4:

A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.

Which activity type should an Adobe Target Business Practitioner recommend using?

Options:

A.

Automated Personalization


B.

Experience Targeting


C.

An A/B test using auto-allocate


Questions # 5:

Which statement is true for all Experience Targeting activities?

Options:

A.

Experience targeting affects a single page of a visitor experience.


B.

Targeting rules are evaluated in top-to-bottom order.


C.

All activities are built using the Visual Experience Composer.


Questions # 6:

A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.

In this scenario. what is the problem with using CTR as the only success metric?

Options:

A.

The CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric


B.

The CTR metric is not reliable for this activity as it does not account for the impact of seasonality.


C.

The test could produce a statistically significant lift in CTR but does not consider the impact on revenue.


Questions # 7:

When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors’’, and "All Visitors", the following occurs:

The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is expecting to see the "US Visitors" Experience.

What might be causing this behavior? (Choose two.)

Options:

A.

The Business Practitioner previously qualified for the "All Visitors' Experience.


B.

The Business Practitioner's geo location does not match conditions for 'US Visitors".


C.

"All Visitors' n a higher priority Experience.


D.

All Audiences must be mutually exclusive, so this Activity is invalid.


Questions # 8:

A marketing team of an online retail company wants to run an A/B test that serves a tailored experience to each visitor, based on their individual customer profile md the behavior of previous visitors with similar profiles.

Which traffic allocation option should be suggested for this scenario?

Options:

A.

Auto-allocate


B.

Auto-target


C.

Manual allocation and later switch it to Auto-allocate


Questions # 9:

Which two options describe the purpose of any secondary success metric? (Choose two.)

Options:

A.

Give additional understanding to interpret gains/losses of primary success metric.


B.

These metrics are only used to measure time on site and primary metrics.


C.

These metrics are only used to evaluate which audiences best respond to experiences.


D.

Ensure that primary success metric gain is not at the cost of secondary metrics.


Questions # 10:

An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.

How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?

Options:

A.

Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.


B.

Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.


C.

Create audience with QA query parameter, then attempt to qualify by browsing the site.


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