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This permission setting should be checked if the custom CRM object is not available in New Data Stream configuration. The user who connects the Salesforce CRM connector must have View All permission for the custom object in the source CRM org. References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_salesforce_crm.htm &type=5

The Source Sequence reconciliation rule allows you to sort your data sources in order of most to least preferred forinclusion in a unified profile9. For example, you can specify that data from Marketing Cloud should have higher priority than data from Service Cloud when selecting attributes such as first name or last name.

COALESCE is the function that returns the first value from a list that isn’t empty. It takes a list of values asarguments and returns the first non-empty value. For example, COALESCE(NULL, ‘’, ‘Hello’, ‘World’) returns ‘Hello’. If all values are empty, it returns NULL. References: COALESCE

Dimensions are attributes that can be used to group or filter data in calculated insights. You can include dimensions as attribute data in an activation by selecting them from the available attributes list.References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_calculated_insights.htm &type=5

 The sales order subject area defines the revenue or quantity for an opportunity by product family. It also includes information about the opportunity stage, close date, and owner.References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_sales_order.htm &type=5

These two remedies can help resolve the error “Segment references too many Data Lake Objects (DLOs)”. Spacing out the segmentschedules can reduce the concurrent load on the Data Lake Objects and improve performance. Splitting the segment into smaller segments can reduce the number of Data Lake Objects that are referenced by each segment. References:https://help.salesforce.com/s/articleView ?

The Email field from a CRM Contact object should be mapped to the Contact Point Email entity in the Customer 360 data model. This entity represents an email address that is associated with an individual or an account contact. References: [Contact Point Email Entity]