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Questions # 21:

Difference between inbox message and in app message.

Options:
A.

Inbox message is displayed and stored in device in app message is displayed only 1 time

B.

Inbox message is displayed once but in app message is displayed repeatedly

C.

Inbox messages can be used only in los whereas in app message can also be used in android

Expert Solution
Questions # 22:

Which three types of recommendations are supported by Einstein Web Recommendations?

Choose 3 answers

Options:
A.

Product

B.

Content

C.

Banner

D.

Operating System

E.

Brower

Expert Solution
Questions # 23:

Which two functions does Einstein Copy Selection do for marketing campaigns?

Options:
A.

Send personalized content for each customer when they open email messages

B.

Use aggregate daily engagement metrics to optimize content for the next day

C.

Analyze click results to find out which assets spark the most engagement among customers

D.

Determines how many subscribers will engage with the message.

Expert Solution
Questions # 24:

What is true about SMS keywords other than HELP and STOP?

Options:
A.

keywords in parent business unit are automatically available to all child business units

B.

keywords in child business unit can be shared between other child business units

C.

keywords in parent or child business unit are available only in that business unit

D.

keywords in parent business unit can be shared to any child business units

Expert Solution
Questions # 25:

Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.

Which are three methods in which Entry Events initiate journeys in Journey Builder?

Options:
A.

Contact actions in response to marketing messages

B.

Changes to a contact's attributes

C.

Data retention policies

D.

Status change through contact deletion operation

E.

Data-modifications to a contact's profile information

Expert Solution
Questions # 26:

What is true about Inbox message:

Options:
A.

It can open any public url also and not only cloud page

B.

Device owns the message not the contact.

C.

Contact owns the message not the device.

D.

Alert+inbox consume 1 supermessage.

Expert Solution
Questions # 27:

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series

of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

Options:
A.

Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

B.

Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App’ link.

C.

Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities

D.

Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.

E.

Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities

Expert Solution
Questions # 28:

Where to create topic profiles in command center?

Options:
A.

command center

B.

social automate

C.

social admin

Expert Solution
Questions # 29:

Which two statements are true when using Journey Data and Contact Data within Journey Builder?

Options:
A.

Journey Data is dynamic data that retrieves the latest value upon decision split execution

B.

Contact Data is dynamic data that retrieves the latest value upon decision split execution

C.

Journey Data is a set of static values passed into the Journey for each contact

D.

Contact Data is a set of static values passed into the Journey for each contact

Expert Solution
Questions # 30:

Where are Topic Profiles configured for use in Command Center?

Options:
A.

Social Studio Automate

B.

Social Studio Admin

C.

Social Studio Engage

D.

Command Center Admin

Expert Solution
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